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WAVEGUIDE SYSTEMS
PROFESSIONAL AUDIO SOLUTIONS
DELIVERABLES

Re-branding | Website | Stationery


YEAR

2015 | 2016


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Waveguide Systems is a Bangalore-based professional audio solutions provider. The firm specializes in designing and installing cost-effective audio solutions for studios and venues. It was conceived by Sohan KP, an established and well known sound engineer in the Bangalore music scene, who brings with him years of experience in facilitating precise audio installations as well as in handling live performances. Waveguide Systems was set up with the vision of satisfying any type of pro-audio requirement under a single roof.

Waveguide Systems was already a known brand in the Bangalore circuit when Sohan approached us. However, with the intention of refining and furthering his company’s image, Sohan came to us for rebranding and for a business website, something which Waveguide Systems critically required but was lacking.
PREVIOUS IDENTITY
PREVIOUS IDENTITY




Waveguide Systems already had a corporate identity with a clean logo. We decided to refine this further and expand this identity across all their marketing collaterals. The company at the moment was mostly a service provider. However, we looked a bit ahead and considered a design which would work when the company would start offering its own customized products.
SOLUTION




People in Bangalore, especially in the music circuit, were already quite familiar with the logo and image of Waveguide Systems. We decided to build on the existing logo without any drastic changes.





The existing logo was based on the letter ‘W’ and was a closed loop. The logo and stationery also used angular shapes, a reference to sound waves. The typography in the logo highlighted the word “WAV” commonly associated with high quality uncompressed audio files on the computer.
VERSION 1.0




VERSION 2.0




FINAL VERSION




The logo was further incorporated into all their marketing collaterals and other stationery. This brought out a uniform visual identity which was both sophisticated yet modern.
WEBSITE




The firm lacked a website, which is essential for any business in this era. The website can serve not only as a gateway to information about the firm and how to contact them but also as a portfolio of all their work. Considering that they had a reputable clientele and several noteworthy projects, it was critical to showcase them with clarity.
We began afresh with the website once we established the visual language of Waveguide Systems. Using the same language, we sought to explain with clarity what the company does on the website. We opted for a single page website with a very minimal and clean design.




The content had to be concise yet had to get the point across with no frills. The one-page design with a carousel for the landing images allowed for all of this to be possible. Using all the gathered information, we coded the entire website in a responsive form keeping mobile and tablet layouts in mind.
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Pakva
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The Bungalow