PLEASE SWITCH TO PORTRAIT!
KHPT
KARNATAKA HEALTH PROMOTION TRUST
DELIVERABLES

Publication Design


YEAR

2012 - present


The Karnataka Health Promotion Trust (KHPT) implements and studies projects related to HIV/ AIDS and reproductive health in the Indian states of Karnataka, Maharashtra, Andhra Pradesh and Rajasthan. A partnership between the University of Manitoba, Canada, and the Karnataka State AIDS Prevention Society, KHPT combines rigorous academic analysis with grounded community initiatives.

We have been working with KHPT since our inception. KHPT is one of the first organisations to conduct interventions with rural traditional sex workers and has strengthened community based organisations throughout Karnataka. The trust has worked with the Gates Foundation, the Centre Hospitalier affilié Universitaire de Québec, the London School of Hygiene and Tropical Medicine and others on several projects in India.
SCENARIO
SCENARIO

Most public health trusts in India devote sparing attention to the design of their publications and other collateral. Before approaching us, KHPT would employ different designers for different projects. Being a formal organisation, it is important that their publications feature a diverse, yet consistent, communication style.
CHALLENGE




Taking into account the commendable work they are involved in, each of their publications had to stand out on its own and be reflective of the quality of work they put in the field. The different publications they put out, such as annual reports, studies and other texts, need to display a rich visual language.

However, as each project is different, this language had to be adapted to deliver individual personalities. As most of these reports were text heavy, we had to balance eye-catching aesthetics with clarity in presentation so as to make the reports effective and far-reaching.
We have provided publication design services for several KHPT projects. Our deliverables to KHPT include annual reports, project reports brochures and flyers. The briefs for most of these would be very simple; they would send us a document and discuss with us in length what they are exactly looking for in the final publication.
The target audience for most of these publications are not only academicians but also the masses. The work done by KHPT reaches out to people across all strata of society, therefore it was crucial to design in a manner that is understood universally without sacrificing on aesthetic design. We had to tread the middle ground between sophistication and accessibility, lest the publication appeared either too intellectual or too trivial.
The target audience for most of these publications are not only academicians but also the masses. The work done by KHPT reaches out to people across all strata of society, therefore it was crucial to design in a manner that is understood universally without sacrificing on aesthetic design. We had to tread the middle ground between sophistication and accessibility, lest the publication appeared either too intellectual or too trivial.
As KHPT mostly works on projects in rural India, we decided to use imagery from these locations in our publication designs. The subjects of their studies are usually villagers and farmers. We made use of earthy colours and Indian folk art motifs in our designs to bring out the essence of the study.
PREVIOUS PROJECT


Arogyasiri Ayurveda
NEXT PROJECT


Pakva